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    Chloe Brown

    Chloe Brown is the visionary founder and CEO of Melaniva, a Black-owned luxury brand redefining elegance through identity, heritage, and craftsmanship. After nearly two decades in corporate leadership, Chloe left the boardroom to build a brand that celebrates the strength, beauty, and pride of Black women — one name, one story, and one handbag at a time. Her journey reflects a commitment to empowerment and purpose-driven design, inspiring women around the world to wear their names with pride.

    Personal Information

    • Full Name: Chloe Brown
    • Current Position: CEO & Founder at Melaniva
    • Date of Birth: September 14, 1982
    • Education: Bachelor’s Degree in Business and Fashion Management
    • Alma Mater: Savannah College of Art and Design (SCAD)
    • Hometown: Atlanta, Georgia, USA
    • Current Residence: Denver, Colorado, USA
    • Gender: Female
    • Occupation: Entrepreneur, Creative Director, Brand Strategist

    Career Objectives

    Short-term goals: In the near future, my goal is to strengthen Melaniva’s position as a Black-owned luxury brand that celebrates identity through craftsmanship and storytelling. I aim to refine our product collections with new materials and personalized design elements that embody elegance and confidence. At the same time, I plan to expand our community programs — creating mentorship and creative collaborations that uplift and empower women of color in fashion and entrepreneurship.

    Long-term goal: My long-term vision is to establish Melaniva as a global symbol of pride, purpose, and excellence in luxury fashion. I aspire to build a sustainable legacy brand rooted in artistry, personalization, and social impact — one that honors the heritage of Black women and inspires future generations to lead with courage and creativity. Through innovation, integrity, and community, I hope to make Melaniva synonymous with empowerment and timeless style.

    Work Experience

    Strategy Analyst | Global Consulting Firm
    2005 – 2009

    • Conducted market, customer, and channel analyses for retail and consumer brands.
    • Built executive-ready dashboards (growth, acquisition efficiency, retention) to inform decisions.
    • Supported process-improvement initiatives that enhanced operational efficiency.

    Engagement Manager | Global Consulting Firm
    2010 – 2014

    • Led 6–8 strategy projects annually focused on brand expansion and customer experience.
    • Coordinated cross-functional teams (marketing, operations, finance) to deliver on time and budget.
    • Designed CX programs that achieved double-digit improvements in customer satisfaction.

    Corporate Strategy Director | Global Consulting Firm
    2015 – 2018

    • Directed enterprise strategy initiatives for national retailers and large consumer brands.
    • Partnered with executive teams to refine brand positioning and long-term growth roadmaps.
    • Championed DEI initiatives and mentored emerging women leaders.

    Senior Director, Brand & Customer Strategy | National Retail Group
    2019 – 2022

    • Owned customer strategy and loyalty roadmap across multiple banners and digital channels.
    • Scaled personalization pilots from concept to rollout, improving engagement and repeat purchase.
    • Led cross-brand storytelling frameworks that elevated equity and cultural representation.

    Founder & CEO | Melaniva
    2022 – Present

    • Founded a Black-owned luxury brand celebrating the power and beauty of Black women through personalized handbags.
    • Developed the signature exterior nameplate process, each piece hand-finished with meticulous craftsmanship.
    • Oversees creative direction, product design, and purpose-driven campaigns rooted in authenticity and pride.
    • Leads artisan partnerships and a high-touch customer experience model emphasizing inclusivity and excellence.
    • Expanded Melaniva’s presence through digital storytelling and community engagement.


    Certifications and Courses Attended

    • Luxury Brand Management Program – London College of Fashion (University of the Arts London)
    • Entrepreneurship and Innovation – Harvard Business School Online
    • Leadership in Diversity, Equity & Inclusion (DEI) – Cornell University
    • Sustainable Materials and Ethical Fashion Practices – Parsons School of Design
    • Creative Direction & Visual Storytelling – Central Saint Martins
    • Customer Experience Excellence – The Ritz-Carlton Leadership Center

    Skills

    • Creative Direction & Brand Storytelling: Expert in shaping visual identity and brand narratives that inspire emotional connection and loyalty.
    • Leadership & Strategic Management: Proven ability to lead multidisciplinary teams and scale business operations effectively.
    • Luxury Product Development: Deep understanding of design, craftsmanship, and the personalization process for premium accessories.
    • Customer Experience Design: Skilled in creating high-touch, concierge-level experiences that embody respect, authenticity, and excellence.
    • Diversity & Community Engagement: Advocate for representation, equity, and empowerment within the fashion and business landscape.
    • Sustainable Brand Growth: Integrates ethical sourcing and eco-conscious materials into long-term brand strategy.

    Aspirations

    • To make Melaniva a global symbol of empowerment, luxury, and cultural pride for women of color.
    • To build a legacy fashion house that redefines what it means to be a Black-owned luxury brand.
    • To mentor emerging designers and entrepreneurs, fostering creativity and leadership across communities.
    • To pioneer sustainable innovation in luxury accessories without compromising elegance or craftsmanship.
    • To leave an enduring mark — not only through design but through the empowerment of every woman who carries Melaniva.