November 11, 2025 by Chloe Brown
Juneteenth isn’t just a holiday—it’s a declaration. A living reminder of freedom, resilience, and joy passed down through generations. From backyard BBQs to block-party parades, it’s more than remembering what was taken; it’s about celebrating what has been reclaimed. And one of the most powerful ways we reclaim is through fashion. Style has always been more than fabric—it’s resistance, identity, and pride. From bold colorways to heritage-inspired silhouettes, Black designers across the world are setting the standard, proving that when we ask what to wear for Juneteenth, the answer is clear: wear us. Wear pieces created by Black owned clothing brands and Black owned accessory brands that don’t just make you look good, but make you feel part of a legacy. So this year, showing up is more than attendance—it’s intention. Supporting black owned fashion is honoring history with every outfit. And rather than keep you waiting, let’s dive straight into 17 Black-Owned Brands to Wear on Juneteenth that deserve a place in your wardrobe—and your story.
1. Muehleder
Model wearing a vibrant pink neoprene dress from Muehleder’s collection, showcasing the brand’s signature sculptural silhouette.
Image Source: Muehleder.com (Official Lookbook)
Futuristic femininity, tailored for movement.
Muehleder merges sculptural shapes with stretch fabrics—think neoprene dresses that hug without restricting. For anyone weighing what to wear for Juneteenth when the day includes parades, photos, and dancing, these pieces keep their structure and your comfort.
The brand’s precision seaming and architectural cuts make it a standout among Black owned clothing brands. Saturated color and modern silhouettes translate from daytime celebrations to night events with ease.
2. Brandon Blackwood
Model carrying the Brandon Blackwood large tote in black, styled for an effortless city look.
Image Source: BrandonBlackwood.com (Official Campaign)
Bags that make a statement.
From the viral ESR tote to polished mini top-handles, Brandon Blackwood sits at the center of black owned accessory brands—clean lines, quality materials, and cultural intent.
If your Juneteenth fit needs a finishing touch, these bags deliver function and message. For readers asking what to wear for Juneteenth that feels purposeful, a Blackwood carry is wearable activism designed by one of today’s most visible Black designers.
3. Theophilio
Model wearing a bold yellow mini dress with graphic prints from Theophilio, reflecting the brand’s Caribbean roots and New York energy.
Image Source: Theophilio (Official Campaign / Vogue Runway)
Caribbean roots meet New York energy.
Edvin Thompson channels Kingston warmth and Brooklyn grit into saturated knits, tailored sets, and joyful graphics.
Among Black owned clothing brands, Theophilio answers what to wear for Juneteenth with color, movement, and pride—perfect for block parties or evening dinners where you want vibrancy with structure.
4. Johnny Nelson Jewelry
Models styled in Johnny Nelson Jewelry’s signature gold pieces—sculptural face necklace and hair charms—backstage at a runway presentation.
Image Source: JohnnyNelsonJewelry.com (Official Lookbook / Press)
Hip-hop royalty meets handcrafted shine.
Johnny Nelson’s rings, chains, and hoops nod to icons and ideation inside the culture. Each piece is a conversation—handmade, intentional, and rooted in history.
For those comparing black owned accessory brands, Nelson proves jewelry can be both adornment and archive. Layer a statement ring or gold hoops to anchor looks from tees to tailoring by Black designers.
5. Melaniva
Model holding a Melaniva vegan leather handbag featuring bold artwork that celebrates Black beauty and empowerment.
Image Source: Melaniva.com (Official Campaign / Product Collection)
Carry confidence; carry culture.
Melaniva designs structured vegan and Italian-leather handbags that read modern, editorial, and versatile.
Among rising black owned accessory brands, Melaniva pairs crisp shapes with everyday function. It’s an elegant answer to what to wear for Juneteenth when your bag needs to work from brunch to block party without skipping a beat.
6. Bianca Saunders
Model in a minimalist black ensemble from Bianca Saunders, featuring the brand’s signature refined drape and clean lines.
Image Source: BiancaSaunders.com (Official Lookbook / Collections)
Minimalist menswear, quietly subversive.
Bianca Saunders reworks classic menswear with torque seams, soft drape, and studied proportions.
This is modern polish for those who like subtlety. As you plan what to wear for Juneteenth, Saunders slots easily beside other Black designers delivering ease, edge, and longevity.
7. House of Aama
Model in a sepia-toned two-piece from House of Aama, highlighting the brand’s folkloric, heritage-inspired aesthetic.
Image Source: HouseofAama.com (Official Lookbook / Collections)
Heritage woven into every seam.
Mother–daughter duo Rebecca Henry and Akua Shabaka craft folklore-rich garments—flowing skirts, headwraps, poetic prints.
As one of the most story-forward Black owned clothing brands, House of Aama gives you garments that feel ceremonial yet wearable—ideal for daytime gatherings leading into evening reflection.
8. Supervsn Studios
Models wearing Supervsn Studios patchwork jerseys and denim, showcasing the brand’s streetwear rooted in community storytelling.
Image Source: Supervsn.com (Official Lookbook / Campaign)
Streetwear with purpose.
Gavin Mathieu’s Supervsn blends community storytelling with graphic language—tees, hoodies, and outerwear with intent.
If you’re choosing what to wear for Juneteenth that’s comfortable but rooted, this black owned label makes everyday uniforms feel like a banner.
9. Sammy B Designs
Model wearing a pinstriped two-piece set with front-slit skirt from Sammy B Designs, styled with white boots for a sharp, modern look.
Image Source: ShopSammyB.com (Official Lookbook / Campaign)
Vibrant, body-positive fashion.
Samantha Black’s dresses and sets celebrate saturation, print, and curve—clothes that photograph beautifully and move.
Sammy B sits high among Black owned clothing brands for party-ready looks. For outdoor concerts or cookouts, it’s a go-to answer to what to wear for Juneteenth when you want joy on display.
10. Hanifa
Model in a vibrant chartreuse ruffled mini dress from Hanifa, showcasing the brand’s bold use of color and curve-enhancing silhouettes.
Image Source: Hanifa.co (Official Shop / Campaign)
Color and curves, reimagined.
Anifa Mvuemba’s viral 3D runway was a love letter to innovation. Her knit sets and sculpted dresses center form and confidence.
Among Black designers, Hanifa defines modern glamour. If your Juneteenth plans stretch from brunch to night, Hanifa’s saturated palettes and quality construction keep the look elevated.
11. EDAS
Model carrying an EDAS sculptural leather shoulder bag, captured in warm city light from the brand’s campaign.
Image Source: EDAS.store (Official Campaign / Lookbook)
Accessories that feel like art.
Sade Mims crafts sculptural handbags and jewelry with artisanal detail—leather shapes, hardware with personality.
For shoppers who are seeking black owned accessory brands, EDAS offers objects that finish a look with quiet power. It’s the response to what to wear for Juneteenth when you want minimalist lines with substance.
12. Vsmine
Models dressed in minimalist neutral-toned outfits from Vsmine, reflecting the brand’s focus on elevated everyday staples.
Image Source: Instagram.com/vsmineofficial (Official Campaign)
Elevated staples, everyday ease.
Vsmine focuses on refined basics—clean tailoring, smooth knits, and silhouettes that slot seamlessly into rotation.
As a newer entry among Black owned clothing brands, it proves restraint can be luxurious. Pair with bolder pieces from other Black designers to create a balanced Juneteenth uniform.
13. Kendra Duplantier
Model wearing a sleek slip dress with fringe hem from Kendra Duplantier, blending feminine polish with modern edge.
Image Source: KendraDuplantier.com (Official Lookbook / Collection)
Feminine power dressing.
Think tailored blazers, sleek trousers, and dresses that project quiet authority.
If your day includes speeches or ceremonies, Duplantier is a smart answer to what to wear for Juneteenth—polished, tasteful, and undeniably black owned in point of view.
14. Vale Clothing
Model styled in Vale Clothing’s signature streetwear—graphic denim, varsity jacket, and suede duffel bag—showcasing the brand’s community-driven aesthetic.
Image Source: Instagram.com/valeclothing (Official Campaign)
Community-driven, effortless style.
Vale’s tees, shorts, and easy layers are built for wearing, sharing, and repeating—casual but considered.
As one of the most relaxed Black owned clothing brands, Vale is perfect for daytime festivals, volunteer shifts, and neighborhood hangs.
Grace Wales Bonner fuses European technique with Afro-Atlantic references—sharp suits, knit polos, and sports-luxe pieces.
If your what to wear for Juneteenth is ceremonial—panels, services, or formal dinners—Wales Bonner offers refined answers from a leading voice among Black owned clothing brands.
Juneteenth is culture in motion. So when you ask what to wear for Juneteenth, start with Black owned clothing brands and Black owned accessory brands led by visionary Black designers. Every hem, clasp, knit, and cut carries a story. Dressing in black owned fashion isn’t just about looking good—it’s about honoring the past and investing in the future, one outfit at a time.
Read more: 12 Black-Owned Fashion Brands To Shop This Black History Month And Beyond